The British Heart Foundation (BHF) has discovered that 92% of mothers are duped by artificial food labeling. Only 8% of mothers rejected all claims made by food companies on their packaging labels. This was the result of mothers being shown a variety of slogans that are found on popular foods that kids eat. They were asked if the label meant the food was healthy to eat or not. The BHF chief executive, Peter Hollins, said: ”Mums are having the wool pulled over their eyes by food manufacturers,” adding that ”Smoke and mirror tactics means that foods targeted at children and high in fat, salt and sugar are being disguised with partial health claims suggesting they’re a healthy choice.” Such slogans such as ”a source of calcium, iron and six vitamins’,” can be found on the side of milk bars and Coco Pops ceareal when in actual fact they contain more sugar and saturated fat than a chocolate cake. ”Regularly eating these types of foods could have serious implications for kids’ future health.”,” says Peter Hollins. Nestlé’s Honey Shreddies are described as ”wholegrain” and can ”keep your heart healthy and maintain a healthy body”, despite the fact that a serving of 45g contains 13.6g of sugar. A ring doughnut has 9.2g. The answer says the BHF is for the traffic light labeling system to be used by food manufacturers on the front of the products. ”Partial health claims and the mish mash of food labelling systems serve only to confuse shoppers about the nutritional value of what they’re putting in their shopping baskets,” said Hollins. He gave a clear message to food manufacturers by saying: ”It’s time for food companies to stop making excuses, support one system and ensure shoppers are given ‘at a glance’ information about the foods they’re giving their kids.”
Yoga for Kids is taking off in the UK, with the rising obesity levels linked to inactivity in children, this is surely a good thing?
Britain is also experiencing an increased interest in yoga for children. One such programme is called Yoga Bugs. Founder and director Fenella Lindsell recently turned down a £200,000 funding offer from the Dragons on the BBC’s Dragon’s Den. She works with children up to age 13 and has 40,000 of them taking her classes via the franchises she is licensing.
She says the way to keep the little ones interested is by asking them questions at the same time as they are doing the class…..that way she can keep their attention……..and a bit of education at the same time!
Fenella adds, “Yoga is truly holistic. Children get physical, emotional and mental benefits from it. Sporty ones can improve their performance. Not-so-sporty children can find a flexibility they didn’t know they had,” adding that “We also teach the techniques to teachers, who use them in short bursts throughout the day in order to calm children down, or energise them.”
Sosend them off and await the return of a calm and relaxed vibe!!
